“Generating customer loyalty requires that you effectively cope with hard tradeoffs in order to satisfy your most loyal customers all of the time. You will not please all classes of customers once you undertake the challenges of generating loyal customers.“
PRESS
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Sales and Marketing Management
Make Your Sales Force Your Loyalty Program
Adweek
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Adweek
How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos
Forbes.com
The 2018 Summer Reading List For Marketers
Healthcare Purchasing News
Improving Patient Satisfaction: Use Data To Reduce Readmissions And Lower Costs
HR People + Strategy
Increase Profits By Reducing Turnover And Churnover
Industry Week
A Ship without Informal Leaders on Board Is a Sinking Ship
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Modern Aesthetics
Make Your Practice Thrive By Improving Conversion Rates
Sales & Marketing Management
Sorry You’re Mad – There’s The Door
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Sales & Marketing Management
Taking Customer Service from Cost Center to Profit Center
Adweek
How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
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